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Ben & Jerry's make fabulous ice cream.

Known for their euphoric flavours, dedication to animal welfare and environmental responsibility, Ben & Jerry's are now showing European dairy cows some love by launching a new flavour, called Cow Power, to raise awareness about a campaign to improve standards for the 23 Million dairy cows across Europe. Top stuff.

The new flavour aims to drive awareness of the Supporting Better Dairy campaign, where Ben & Jerry’s has partnered with leading animal welfare charities, Compassion in World Farming and World Society for the Protection of Animals, to champion the introduction of minimum standards for European dairy cows, with many currently suffering from poor health, poor housing and poor access to pasture.

Show the cows some love by signing the petition at www.HappyCows.eu

Why do we love Ben & Jerry's?

Because they're on a mission. solar pv
Ben & Jerry’s are all about making the best possible ice cream in the nicest possible way. The business is founded on and dedicated to a sustainable corporate concept of linked prosperity demonstrated in their 3 part mission statement: Product, economic and social. Ben & Jerry’s are always looking for ways to improve the quality of life locally, nationally and internationally. From making Fairtrade standard across all our ice creams, to our Supporting Better Dairy campaign, and the Join Our Core competitions, that recognises the great work of some young social entrepreneurs. Hooray for the ice cream makers that care.

For further information about the launch of Cow Power and to sign the petition the Supporting Better Dairy campaign please visit HappyCows.eu