VELECO is the world’s first Fair Trade and eco-friendly cyclewear company.

They create products from natural, organic and recycled materials, their workers receive double the minimum local wage, and they pay a 15% Fair Trade premium on every garment made, which supports health and welfare projects for workers and their families in Pakistan. Cool!

They also sell some great cycle kit which is about as ethical as it gets, for example, an eco-friendly softshell cycling jacket made from 100% recycled polyster, which was once 12 plastic bottles! Clever stuff. Their factory is WRAP Certified (Worldwide Responsible Accredited Production) and they use sea freight wherever possible. :)

Why do we love VELECO?

bike lady
Because of their passion for what they do!
The founders of VELECO are in business for the best possible reasons; they are super passionate about cycling and bikes and making things in the most ethical and fairly traded ways possible. Check out the VELECO blog for all sorts of bike related chat and thinking and envy over the latest wheels...

And don't forget their store, for all your bike loving buddies, at